To tease the return of the acclaimed strategy video game franchise, Halo Wars 2, Xbox is bringing the war of wits from the game world to everyone on Twitter.
Xbox and 343 Industries have partnered with Twitter, twofifteenmccann, and EMT (Emerging Media Technologies), to create a media-first real-time social media strategy game to be promoted via online video and social posts to a wide audience and played entirely through Twitter’s new DM platform. This is the first of its kind and demonstrates the scope of what is capable via Twitter’s DM platform, tapping into the exciting world of gaming.
“We are thrilled to have partnered with Twitter to celebrate the upcoming launch of Halo Wars 2. By creating this community experience exclusively on Twitter, we are able to bring fans around the world a truly personalized gaming experience in real-time,” said Dan Ayoub, studio head for strategy games at 343 Industries.
People on Twitter will be prompted to engage with Isabel (@ISA1307_2), the main A.I. in the game, via call-to-action Tweets inviting them to play. They will then be transported into a training module where they play battle cards against their friends (or the computer) in an escalating three-round war of attacks and counters.
“We can think of no better partner than Xbox to be innovating with our DM platform to engage with fans. We’ve seen businesses use our new DM features in creative ways, but this experience is the first of its kind, and with one of the most recognizable franchises in gaming,” said Ian Cairns, Senior Product Manager at Twitter.
Battle winners will be served unique gameplay GIFs and will receive exclusive downloadable content in the form of custom vehicle skin packs for use when the game launches.
#TwitterHaloWars launches on Tuesday January 17th exclusively on Twitter.