To mark the release of Gears of War 4, Twitter is launching #PartnerUp, a new initiative in partnership with Xbox. The collaboration brings gamers together and enables them to create a new gaming experience once connected by the social platform.
All a gamer needs to do is simply Tweet using the #PartnerUp hashtag and they will get an auto-response from @xboxuk acknowledging their involvement, as shown below:
Gamers have two more days to post about #PartnerUp and on October 20ththey will receive a Tweet from @xboxuk connecting them with their new gaming partner. It’s then over to them to begin their gaming journey together.
In the world of online gaming, Twitter and Xbox are aiming to help likeminded players come together through a common interest and shared passion. Using Gears of War 4 as a spring board, the campaign aims to see what can be achieved when players combine their shared interest to achieve a greater common goal, whilst having a bit of fun at the same time!
#PartnerUp is a promoted campaign by Xbox to endorse the release of Gears of War 4. Last week the console manufacturer launched Twitter stickers that gaming fans could use to customise their Tweets, followed by a First View video ad to support the campaign.
Mike Rapson, Category Manager, Xbox Games said: “Gears of War 4 is an inherently social experience so partnering with Twitter on this campaign was the perfect way to help bring fans together and encourage them to experience multiplayer.”
The start of 2016 saw the social network launch the @TwitterGaming platform – a hub for all things games related, bringing news from around the world on all of the most popular and anticipated titles.
#PartnerUp follows a collaboration with Grime artist JME (@JMEBBK) for the launch of the new Gears of War 4 game, where the rapper gave people chance to find him through various clues given out during a Periscope livestream. The first person who located JME got a chance to join the Grime MC in a live co-op game which was also streamed live via the platform.
Alice Beverton Palmer, Media Partnerships, Twitter UK said: “At Twitter we are always looking for innovative ways to engage our users, and with such a huge gaming audience active right now on the platform, partnering with Xbox on this project made a lot of sense. We are very excited to be able to have this opportunity to create new possibilities for modern gamers on Twitter.”
One pair of newly partnered up gamers will also receive a load of exclusive Xbox goodies that will be Tweeted on October 21st to the lucky winners.